eGenius helps businesses grow their digital audience through paid and natural search. Technology, design, content and social considerations drive search performance and foster long-term engagements.

Search engines are evolving to address user needs more effectively. As Google algorithm updates transform the landscape of search, well-prepared businesses thrive while others fail to keep up. At eGenius, our SEO is tightly integrated with paid search to create a holistic solution. By experimenting with different methods, we’ve become experts at creating SEO and inbound systems that evolve continuously to ensure that our clients see consistent growth across channels, even as algorithms change.

Keyword search

We focus on gaining an understanding of the various ways that users describe a product or services as well as how they describe an intended action, understanding users intent is the base that a successful campaign is built upon.

Search social strategy

We’ve established a comprehensive set of inbound communications best practices for publishing press releases, articles and news. As Google has evolved its algorithm to include social signals as a ranking factor, it’s become more important to pass social authority to brand websites. By increasing visibility of branded editorial content, we help incite viral activity.

Local optimization

We work with clients to develop localized strategies geared at increasing inbound traffic. Local optimization strategies include content, social, citations, directories and listings. To support launch mitigation, we provide launch planning, redirection, URL mapping and server error monitoring.